Privacy Policy for Tealium Demo Shop

Last Updated: 01 January

At Tealium Demo Shop (“we,” “our,” “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, and share your information when you interact with our website (“Site”), including through our analytics, marketing, and personalization tools.

By using our Site, you agree to the practices described in this policy.

1. Information We Collect

We collect data to improve your shopping experience, personalize content, process orders, and ensure compliance with relevant laws.

a. Personal Information

When you interact with our Site, you may provide:

• Name
• Email address
• Phone number
• Account login details

• Commitment to transparency
• Security of personal data
• User control over privacy choices
• Limited data usage

b. Automatically Collected Data

When you visit our Site, we automatically collect certain information using Tealium iQ and other tools, including:

• IP address and approximate location
• Device and browser details
• Session information and timestamps
• Pages viewed, products browsed, and cart activity
• Referring URLs and site interaction metrics

2. Use of Tealium and Other Tracking Technologies

Our Site uses Tealium iQ Tag Management, Tealium AudienceStream CDP, and other third-party analytics and marketing services to collect and manage data responsibly.

We use this data to:

• Understand how visitors interact with our Site
• Improve product recommendations and personalize your shopping experience
• Deliver relevant marketing content across channels
• Measure the effectiveness of campaigns and promotions

We also integrate marketing and analytics pixels, including but not limited to:

• Google Analytics
• Meta (Facebook) Pixel
• Hotjar
• LinkedIn Insight Tag

All cookies and tracking scripts are managed via Tealium iQ. You can review and adjust your cookie preferences at any time via the consent banner.

3. How We Use Your Information

We use the data collected to:

• Process and fulfill your orders
• Provide customer support and respond to inquiries
• Personalize your browsing and shopping experience
• Send you marketing communications (if you’ve opted in)
• Monitor, secure, and improve our Site’s performance
• Comply with legal and regulatory obligations

4. Cookies and Consent Management

We use cookies, pixels, and similar technologies to:

• Enable essential site functions (e.g., cart, checkout, login)
• Remember your preferences and settings
• Track usage for analytics and performance monitoring
• Deliver targeted marketing and personalized recommendations

We use Tealium iQ to manage your preferences. You may:

• Accept or reject non-essential cookies via the consent banner
• Change your cookie preferences at any time by selecting “Consent Preferences” at the footer of our Site

5. Sharing Your Information

We share your data only when necessary:

• Service Providers - payment processors, delivery couriers, and analytics platforms (e.g., Tealium, Google, Meta)
• Advertising Partners - if you consent to marketing cookies
• Legal Compliance - when required to comply with applicable laws
• Business Transfers - in the event of a merger, acquisition, or sale

We do not sell your personal information.

6. Your Rights

Depending on your location, you may have rights under GDPR, CCPA, or other applicable laws:

• Access - request a copy of your personal data
• Rectification - request corrections to inaccurate information
• Deletion - request that we delete your data
• Restriction - request we limit processing of your data
• Data Portability - request a copy of your data in a portable format
• Opt-Out - opt out of marketing communications and cookie tracking

You can manage most cookie-related consent preferences directly via the consent banner.

7. Data Security

We take appropriate technical and organizational measures to secure your personal data, including:

• Secure storage of personal data
• Ongoing monitoring and audits

However, no system is completely secure; we encourage you to protect your account credentials.

8. Data Retention

We retain your personal data only as long as necessary to:

• Fulfill the purposes described in this Privacy Policy
• Comply with applicable laws and regulations
• Resolve disputes and enforce agreements

9. International Data Transfers

Tealium Demo Shop operates in the United States of America, but may process and store data in other regions. Where required, we implement safeguards to ensure your data remains protected under applicable privacy laws.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published here with a new “Last updated” date.

Contact Information

For privacy-related inquiries:

• Email: privacy@tealium.com
• Data Protection Officer: dpo@tealium.com
• Mailing Address: Tealium Inc, 9605 Scranton Road, Ste 600, San Diego, CA 92121